Grupo Punto

Brand Identity Design for Grupo Punto, a group of communication and technology companies from Uruguay. The advertising agency Punto Ogilvy, with more than 60 years of history, reinvented itself into a group of companies specialized in offering integrated communication solutions.

For this reason, it had the challenge of renewing its visual identity, thus showing itself as an adaptable and modern brand, which could contain all these different companies.

The project contemplated an integral design system from its graphic identity, contemplating its brand architecture with the creation of its own graphic language applied to the design of materials for daily use, digital communications, office spaces and collateral materials of the company.

Creative
Art Direction
Graphic Design
Environmental Graphic Design

Illustration
Typography