Miss Carol SS 16

Art Direction and graphic design for the SS Campaign for Miss Carol shoes. The brand main concept is “Love My Shoes” and this have to expressed in all the collections. To show this concept in the SS 16 collection the goal was show the brand in an optimistic and cheerful way. For this the visual imaginary of the spring and summer were the perfect vehicle to expressed.

Illustrated patterns inspired in the spring and the summer, like flowers, ice creams, sunglasses, sea shells and more, the campaign tried to express this optimistic and playful concept creating a universe were the shoes is the key element and also part of this imaginary.

Art Direction
Graphic Design
Illustration
Creative

Photography Rafael Lejtreger