Republica Skate & Surf

Branding design for a multi-brand store, specialized in equipment, clothing and everything that surrounds the world of surf and skate boarding. The goal of the project was focus the brand identity design in the surf world for future steps that the brand gonna take, moving from the skate world to the surf boarding world.

In that sense the brand identity was inspired in the imaginary of the “old” school world of surfing to emphasize the concept of an specialized brand with experience and knowledge, to differentiate it from the rest of the competitors in the market.

From the logotype design inspired in the common element in both disciplines, the shape of the surf - skate “board”, through the graphics elements, the messages, color palette and branding materials, the identity embodies the feeling and spirit of this world.

Creative
Art Direction
Graphic Design
Illustration