COMEDIA NACIONAL

La Comedia Nacional (National Comedy Theater) is the main theater company in Uruguay, its mission is to be a vehicle for cultural democratization, to bring quality theater plays to the public.

The company had a long history of show its plays each season without any identificable connection or according with the cultural product they showed. With motive of the 75th anniversary season of the company the goal was show the offer of plays organized and cohesive, for this was necessary organize and revamp the visual identity under a same design criteria.

Under these requirements, was created a graphic identity for the season of plays trying to achieve a graphic identity aligned to its mission and its theatrical product that would make the company look actualized, attractive and recognizable.

ROLE
Creative
Art Direction
Graphic Design