CORPO

Creative and Design direction for CORPO, Uruguay's first business news multimedia. 

The challenge in developing the visual identity was comprehensive, encompassing everything from brand creation and the development of a visual system to graphic and photographic direction.

The synchronization between creative direction, design, and photography was fundamental to giving journalistic information a more expressive character across the multimedia platform's various touchpoints.

The visual identity extends to the entire multimedia platform and its initiatives, from a monthly publication and its website to social media, content, and talks.

ROLE
Creative Direction
Design & Art Direction
Graphic Design


TEAM
Creative Photography: Rafael Lejtreger.
CORPO Team: Karen Jawetz (General Management), Gabriela Malvasio (Editorial Direction), Bernardo Lapasta and Monica Lorenzo (Journalists) and CORPO Digital Deparment.