CORPO

Creative and design direction for CORPO, Uruguay's first multimedia business communication platform. 

The brand identity challenge was comprehensive, from the visual identity, starting with the creation of the brand to a visual system that conveyed character and sophistication within its category and target segment, even to its photographic direction.

In this direction, the synchronicity between creative direction, design, and photography was principal. All these elements were defined from basic criteria to style direcions, to work in the same direction, taking on an expressive character that goes beyond mere informational quality and align the different touch points of the multimedia. 

From selection to application, each of these components not only informs also expresses and communicates.

The visual identity go through the entire multimedia and its initiatives, from a monthly publication to a website, including social media and the production of business events.

ROLE
Creative Direction
Design & Art Direction
Graphic Design


TEAM
Creative Photography: Rafael Lejtreger.
CORPO Team: Karen Jawetz (General Management), Gabriela Malvasio (Editorial Direction), Bernardo Lapasta and Monica Lorenzo (Journalists) and CORPO Digital Deparment.