CORPO

Creative and Design direction for CORPO, Uruguay's first multimedia business communication platform. 

The challenge in developing the visual identity was comprehensive, encompassing everything from brand creation and the development of a visual system to graphic and photographic direction.

The synchronization between creative direction, design, and photography was fundamental to giving journalistic information a more expressive character across the multimedia platform's various touchpoints.

The visual identity extends to the entire multimedia platform and its initiatives, from a monthly publication and its website to social media, content, and events.

ROLE
Creative Direction
Design & Art Direction
Graphic Design


TEAM
Creative Photography: Rafael Lejtreger.
CORPO Team: Karen Jawetz (General Management), Gabriela Malvasio (Editorial Direction), Bernardo Lapasta and Monica Lorenzo (Journalists) and CORPO Digital Deparment.