RÜCKENWIND POLO
Rückenwind Polo it´s polo field located in José Ignacio, Maldonado, Uruguay, near to the lagoon and the sea, the natural context invites to relax and enjoy the sport in an intimate atmosphere.
“Rückenwind” it is a german word or expression that signifies “wind from the back” like in english or spanish it use “wind tail”, in both cases it is a “wind that push you forward”. This it used to express a favorable situation a positive expression charged of optimism, that embodies the spirit of the field, a place to enjoy the sport with friends, comrades, play for fun in a relaxed and connected with nature environment.
Despite the classic imagery of the sport “royal and selected”, the visual identity of Rückenwind Polo try to explores more the intimacy and the connection in a sutil and graceful way.
ROLE
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Art Direction
Graphic Design
Typography