Cuatroases

Cuatroases is a classic men’s fashion brand with numerous stores in Uruguay. For the Fall/Winter Collection, the challenge was to change the perception of the brand, often perceived as a mature/older men’s brand, and try to reach a younger audience.

With a simple concept the goal was to change perception and reach a younger audience, showing a “young demographic” dressed in classic and modern clothes in various situations highlighting sophistication and artistic contexts. The art direction was inspired by a fall color palette and elements associated with the season.

Creative
Art Direction
Graphic Design

Photography Raul Cruce