Piso 40

Brand Identity Design for PISO 40 (40th Floor), an exclusive executive club based in Montevideo, located on the 40th floor of the WTC. This is a meeting place for club members and also headquarters for different activities of business interest.

For the brand identity development the concept of being part of an “exclusive place” was principal. A sober and elegant design in combination with simple and minimalist executions in its materials and in its spaces, give those who are part of the club the experience of being in a select and high-level place.

Art Direction
Graphic Design
Environmental Graphic Design
Signage Design